Global Online Video Platform Market To Be Driven By Rising Adoption Of Online Video Streaming Over Conventional Platforms In The Forecast Period Of 2021-2026

The new report by Expert Market Research titled, ‘Global Online Video Platform Market Report and Forecast 2021-2026’, gives an in-depth analysis of the global online video platform market, assessing the market based on its segments like model type, application, product type, and major regions like North America, Europe, Asia Pacific, Latin America, Middle East and Africa. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.

Note 1: For a snapshot of the primary and secondary data of the market (2016-2026), along with business strategies and detailed market segmentation, please click on the request sample report. The sample report shall be delivered to you within 24 hours.

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The key highlights of the report include:

Market Overview (2016-2026)

  • Historical Market Size (2020): USD 708.8 million
  • Forecast CAGR (2021-2026): 13.25%
  • Forecast Market Size (2026): USD 1,495.4 million

The market for online video platform has seen substantial growth due to factors such as rising increasing internet penetration, along with the escalating sales of smartphones, laptops, tablets, personal computers (PCs), and smart televisions (TVs). Also, increased knowledge across different industries offers an enormous market opportunity for key players in the  online video platform market. The growing adoption of online video streaming over traditional channels is resulting in increased spending on online advertising around the world, which is aiding the industry’s global growth. The industry’s growth is also being fueled by the growing adoption of cloud technology. The use of an online video network is a cost-effective method of delivering video content to the target audience in a seamless manner. Furthermore, consumers’ and preference for online video streaming is providing enough opportunities for brand owners to invest in video initiatives as well as B2C and B2B engagement strategies. Furthermore, a growing number of e-commerce businesses are using social media sites like Facebook, YouTube, and Instagram to promote their goods. In the forecast era, these factors are expected to fuel the growth of the online video platform industry.

Industry Definition and Major Segments

Online video channels have become one of the most common forms of advertising around the world as a result of the proliferation of digital marketing services. Individuals use online video sites to view and upload pre-recorded videos, as well as to stream live videos at any given time. Furthermore, they are commonly used by brands to establish a market presence as well as to provide interactive information. Users can sign in, upload, monetize their videos, and access video analytical tools, which include interaction analytics such as places, impressions, unique views, total video views, and video watch time, through online video platforms’ content management systems (CMS).

Based on the model type, the industry is divided into:

  • UGC Model
  • DIY Model
  • SaaS Model

Based on application, the industry is divided into:

  • Media and Entertainment Industry
  • Enterprises

Based on the product type, the industry is divided into:

  • Software
  • Services

The regional markets for Online Video Platform include:

  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East and Africa

Market Trends

Geographically, North America had the largest market share in 2020 and is expected to continue to do so during the projected period. Broadband network and mobile technology advancements are gaining traction in the area, resulting in an increase in the number of digital video viewers, particularly in the United States. Furthermore, the increasing demand for smartphones, as well as technological advances, are expected to propel the industry forward. During the forecast era, Asia Pacific is expected to be the fastest-growing region. The growing number of internet subscribers and social media users, as well as the increasing adoption of smart devices such as smartphones, laptops, personal computers, and tablets, are driving regional market growth. In 2020, the business segment is expected to dominate the market based on application. The services segment is estimated to have the largest market share in the global online video platform industry, based on product type. Online video networks have a dependable and flexible method of broadcasting live and on-demand content, propelling the industry forward.

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Key Market Players

The major players in the market Dalet Digital Media Systems USA Inc., MediaMelon, Inc., Akamai Technologies (NASDAQ: AKAM), Kaltura Inc., Panopto, Brightcove Inc., among others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.

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Note 2: As the novel coronavirus (COVID-19) continues to spread across the world, our analysts are constantly tracking the impact of this rapidly evolving situation on the markets and the consumer purchase behaviours. Thus, our latest estimates and analysis about the current market trends and forecast will exhaustively reflect the effects of this emerging pandemic.

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Expert Market Research is a leading business intelligence firm, providing custom and syndicated market reports along with consultancy services for our clients. We serve a wide client base ranging from Fortune 1000 companies to small and medium enterprises. Our reports cover over 100 industries across established and emerging markets researched by our skilled analysts who track the latest economic, demographic, trade and market data globally.

At Expert Market Research, we tailor our approach according to our clients’ needs and preferences, providing them with valuable, actionable and up-to-date insights into the market, thus, helping them realize their optimum growth potential. We offer market intelligence across a range of industry verticals which include Pharmaceuticals, Food and Beverage, Technology, Retail, Chemical and Materials, Energy and Mining, Packaging and Agriculture.

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*We at Expert Market Research always thrive to give you the latest information. The numbers in the article are only indicative and may be different from the actual report.

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Online Video Platform Market Size, Share, Industry Outlook & Global Forecast to 2027

Latest Online Video Platform Market Report published by Value Market Research, it provides a comprehensive market analysis which includes market size, share, value, growth, trends during forecast period 2020-2027 along with strategic development of the key player with their market share. Further, the market has been bifurcated into sub-segments with regional and country market with in-depth analysis.

The research report also covers the comprehensive profiles of the key players in the market and an in-depth view of the competitive landscape worldwide. The major players in the online video platform market include Ooyala Inc., MediaMelon Inc., Akamai Technologies, Kaltura Inc., Panopto, Brightcove Inc.,, Inc., Limelight Networks Inc., YouTube, Comcast Technology Solutions. This section includes a holistic view of the competitive landscape that includes various strategic developments such as key mergers & acquisitions, future capacities, partnerships, financial overviews, collaborations, new product developments, new product launches, and other developments.

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Market Dynamics

The global online video platform market is projected to portray double-digit growth during the forecast period. Media consumption is majorly happening in digital formats. Growing penetration of devices capable of supporting digital media and increasing internet access speed at affordable prices has provided growth pace to the market. Online media consumption has shown impressive growth over the past few years. Among the digital devices, smart mobile has taken over as the preferred medium of consuming online media. The internet has been and will continue to be a factor influencing distribution and consumption channels for media. New offers such as Apple TV+ might attract new customers. However, the general lack of willingness to pay for a subscription to hinder the market growth.

The report covers Porter’s Five Forces Model, Market Attractiveness Analysis and Value Chain analysis. These tools help to get a clear picture of the industry’s structure and evaluate the competition attractiveness at a global level.

Additionally, these tools also give inclusive assessment of each application/product segment in the global market of online video platform.

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Market Segmentation

The entire online video platform market has been sub-categorized into streaming type, platform and end-user. The report provides an analysis of these subsets with respect to the geographical segmentation. This research study will keep marketer informed and helps to identify the target demographics for a product or service.

By Streaming Type

  • Non-Linear
  • Live

By Platform

  • Smartphones and Tablets
  • PCs/Laptops
  • Smart TVs
  • Others

By End User

  • Consumer
  • Enterprise

Regional Analysis

This section covers regional segmentation which accentuates on current and future demand for online video platform market across North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa. Further, the report focuses on demand for individual application segment across all the prominent regions.

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